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 Brunswick Corporation News Page |
Brunswick corporate news. We provide extensive coverage of Brunswick news, especially Brunswick
Marine and Mercury Marine news. We also provide a eleven year archive of Brunswick corporate news.
Introduction to Brunswick Brunswick Web Sites
- 23 June 2009 Stillwater trying to encourage MerCruiser relocation - Stillwater officials continue to
negotiate with Mercury on possibly doubling their previous employment here. Several involved would not comment.
Stillwater Newspress. 23 June 2009.
Sounds like local officials may not be aware Mercury is looking at consolidating at one site OR the other.
Loss of MerCruiser would be very hard on this community, especially at this time. Stillwater site is non union
and recent Senate Bill 929 showed the willingness to work with them. Brunswick is obviously trying to get
Wisconsin to ante up an offer to stay there, including possibly moving MerCruiser there.
- 22 June 2009 Mercury MerCruiser plant may move to Stillwater - Stillwater representatives have been
meeting with Kevin Grodzki, President of Mercury MerCruiser Marketing, Sales, and Commerical Operations
in Fon-du-lac discussing a package to move the plant to Stillwater. Stillwater Newspress. 22 June 2009.
Page 1.
At first it sounds like they are talking about bringing back some of the operations moved north several
years ago, but the Fon-du-lac reporter says they are talking about consolidating stern drive and outboard
operations at one site or the other in
Rumors Tough on Mercury Workers
21 June 2009.
- 9 June 2009 Oklahoma Signs MerCruiser bill into Law - Oklahoma Senate Bill 929 removes penalties
and interest due from MerCruiser for payments received from the Oklahoma Quality Jobs program. MerCruiser received
State funds for adding jobs, but those positions were closed during the current economic downturn. As a result
Mercury owed the funds, interest, and penalties back to the state. The penalties and interest (about $1.2 million
over the next 5 years) has been forgiven. Stillwater Newspress. 9 June 2009. Page 1.
- 9 April 2009 MerCruiser confirmed it laid off about 135 workers (120 production employees plus 15 salaried
employees) dropping its workforce to about 400 (200 hourly and 200 salaried) effective Friday 10 April. In December
2005, MerCruiser was Stillwater's largest private employer with a workforce of 1,050. This is the fourth of a series
of layoffs at the local plant that began last August. Stillwater News Press. 9 April 2009. Pages A1 and A5.
- 18 Feb 2009 Mercury Marine confirmed reports it laid off 85 workers and started a two week shutdown in
Fond du Lac. Those laid off were in sales, marketing, and manufacturing. Four plants will be shut down for
two weeks. Mercury had previously shutdown production in January. ibinews 18 Feb 2009.
- 11 Jan 2009 MerCruiser Sells Land to Stillwater Chamber of Commerce - Today's Stillwater Newspress
reports Mercruiser sold 122 acres (some north and some south of the Stillwater plant) to the Stillwater
Industrial Foundation, an arm of the Stillwater Chamber of Commerce. MerCruiser plant manager, David
Rowland, said sale of the land will promote future development of Stillwater and the funds ($875,000) will
help Brunswick, MerCruiser's parent company, during the economic downturn. A handshake deal will allow
MerCruiser to buy back some of the land if it is not already developed at some future date if they
need it. The plant can still expand to the east.
Not mentioned in the paper, the portion to the north was in the news several years ago when MerCruiser
announced developing it as sports fields for community use. That project never came to pass.
- 7 January 2009 MerCruiser Lays Off About 70 - Todays Stillwater NewsPress reports MerCruiser laid off about
70 employees December 31st per MerCruiser's director of Human Services, Jamie Payne. This follows 130 in June and
68 in August. Payne said the plant is now down to about 550 employees. She also said, "There are no plans in place to
close the plant. We are one of the largest manufacturing facilities for Mercury Marine and one of the most
economical facilities they own. There are currently no plans to shut this facility down." She also said the
company has no plans for further reductions. The NewsPress reports "attempts to reach three spokespeople with
Mercury Marine and Brunswick through phone calls and email on Tuesday were not successful." Stillwater Newspress.
7 Jan 2009. Page 1.
- 6 Jan 2009 Brunswick Shutting Down Sea Ray Plant. This morning Brunswick announced it would "mothball" Sea Rays
Riverview plant near Knoxville TN. About 300 production and support positions would be lost. Brunswick said
it would transfer as many as possible to other nearby plants. Riverviews production will be moved to existing plants
in Knoxville and Vonore TN. Brunswick also announced they would be cutting up to 275 more Sea Ray positions by
the end of the week. Sea Ray manufacturing facilities in TN and FL will be shutting down a week each month
through June. Riverview makes the 15th North American Brunswick plant shut or mothballed since 2006. Soundings Trade Only
6 Jan 2009.
- 6 Jan 2008 Brunswick sells Albemarle Boats. Scott McLaughlin, a North Carolina businessman, purchased Albemarle from
Brunswick for an undisclosed amount. He told Raleigh News Observer there were "definitely two commas in the equation",
meaning it was in excess of 1 million dollars. IBI News 6 Jan 2009.
- 17 Dec 2008 Brunswick SEC Filing Reports Accounting Irregularity. A problem in valuing allowances against deferred
tax assets, primarily pension related, has resulted in the need for them to re-file their 3rd Quarter SEC 10Q and an additional
non-cash income tax charge of about $110 million to $135 million.
- 12 Dec 2008 Pending failure of of one or more of the U.S. Big 3 automotive companies barring a successful government
bailout program could leave Brunswick and the rest of the boating industry high and dry without GM engines to marinize for
stern drives and inboards. Even if GM were successfully bailed out, or successfully recovered from bankruptcy, new leadership
(like a Car Zar) might force them to focus on the automotive market and to drop smaller segments, like the boating industry.
Whether GM makes it or not, many automotive component suppliers whose parts currently wind up on marinized GM engines may not.
At least this will take long enough to play out it hopefully wont turn out like Christmas 2000 at OMC. We especially hope for
the best for MerCruiser, a major employer in our community. RBBI 12 Dec 2008.
- 11 Dec 2008 Mercury Marine to Layoff 160 Workers - Mercury plans to reduce hourly staff by 160 in Fond du Lac by the end of January
2009 per a Brunswick email published partially by IBInews 11 Dec 2008.
- 20 Nov 2008 BC Stock Now Trading in the Ones - I checked this afternoon and found Brunswick trading at $1.97/share with a capitalization
of $172 million. RBBI.com
- 13 Nov 2008 Brunswick to Close Cumberland Md., Boat Plant - Brunswick will transfer Trophy offshore fishing boat production from
Cumberland MD to another facility at Ashland City TN. The move will eliminate approximately 155 production and support jobs. Brunswick
Press Release. 13 Nov 2008.
- 13 November 2008 Brunswick stock is now trading below $2.50. Its obvious this cannot go on for long without major changes
being announced. $2.41/share gives them a market capitalization of about $211 million (it actually fell four million dollars while I
was writing this paragraph). CEO Dustin McCoy recently commented he had $342.9 million in cash on hand to help keep things going.
If someone had a credit card with a $211 million dollar limit and they were able to buy up all the shares at current values ($211 million)
they could take $211 million off Mr. McCoy's desk to retire their credit card debt, close the place, try to dump the health plans,
retirement plans, and golden parachutes. Then wait till the economy picks up a bit, sell the inventory, land, equipment, buildings,
and intellectual property, pay off any remaining BC bills, and make off like a bandit. As BC stock continues to fall a group of
current and/or past BC executives may be able to come up with that much cash. If not, somebody else will. If a new buyer does not
want to close it, it could be turned into a much smaller, more profitable service parts operation. The stock market is valuing BC as
the revenue stream it creates (currently generating large losses and anticipated not to generate strong positive revenue streams for
at least a couple years). Hostile takeover slash and burn folks see BC as a pile of stuff worth much more than their current revenue
stream. If the stock market doesnt change to at least recognize their "pile of stuff" BC may soon not be an ongoing concern as we
know it. Just shredding up all the buildings, metal, inventory, and other stuff might have generated these kinds of funds on the scrap
metal market a few months ago. I see the market capitalization just dropped another $2 million. RBBI.com.
- 12 November 2008 Brunswick Billiards President and BCA Board Chair Exits - Sean Cummings announced he will leave as president of
Brunswick Billiards in two days (effective Nov. 14). He says he is leaving to become part of an industrial products company located
near his home.
- 6 November 2008 Brunswick named Mark Schwabero as President of Mercury Marine. Mr. Schwabero was most recently in charge of
the outboard unit per a 6 Nov. 2008 Brunswick press release. RBBI.com note - recall Patrick Mackey's retirement from President of
Mercury Marine was announced 22 Jan 2008 as effective March 1st, 2008. BC stock is currently trading in the low three dollar
range.
- 21 October 2008 Brunswick Stock price - we do not normally follow or comment much on Brunswick stock price, but yesterday
(Oct 20) it dropped below $4 per share. This is dismal for Brunswick. Their one year high was $22.85/share and the stock was flirting
with $50 a share in late 2004 / early 2005. The most recent drop was preceded by Moody's cutting BCs debt ratings to junk status.
The low on Monday 20 Oct was a 25 year low for BC stock price. It doesnt take a lot of insight to be expecting some major changes
at Brunswick.
- 9 Oct 2008 Brunswick Accelerates Resizing and Fixed Cost Reduction Efforts - Brunswick previously announced the closing
of four boat manufacturing facilities in early 2009. Those closures will now take place earlier. Three will be permanently
closed (Pipestone MN, Roseburg OR, and Arlington WA). One will be mothballed (Navassa NC). These closures will eliminate
approximately 1450 hourly and salaried employees. Production from these sites will be transferred to other Brunswick facilities.
Brunswick additionally announced the temporary shutdown of three boat manufacturing facilities near Knoxville TN beginning
October 27th and continuing through the end of 2008. They also announced a $496 million pre-tax write off of goodwill against
certain boat brands. Brunswick press release. 9 Oct. 2008.
- 6 October 2008 Brunswick sold MotoTron, it software and electronic control systems development firm, to Woodward Governor.
MotoTron had about 80 employees and 2008 sales of about 17 million U.S. dollars. Terms of sale were not announced per the
6 October 2008 coverage in ibinews.
- 30 August 2008 Stillwater NewsPress cover story titled, "MerCruiser Cuts 68 Jobs", reports a press release from Mercury
Marine's director of communications in Fon du lac Wisconsin cites "higher fuel prices, falling home values and escalating
living expenses" which reduce the ability of consumers to purchase discretionary products as reasons for the layoffs. Friday's
announcement followed 130 hourly job cuts announced at the end of June. MerCruiser has also laid off 10 salaried employees
since April. The Newspress was not sure whether the 68 layoffs announced in the press release were in addition to those announced
earlier or not. The current press release says, "In light of the decline in retail boat sales, MerCruiser is realigning its
workforce and reducing engine production levels to meet demand."
- 28 July 2008 Mercury Marine announced cutting 60 salary jobs mostly in Fond du Lac and Stillwater. This cut was part of the
previously announced 1,700 jobs to be cut. They also announced shutting down the Fon du Lac plant this week to reduced inventory,
plus the next two weeks for housekeeeping, cleaning, and necessary changes. Plus they will be closing for a week in December.
The spokesman said the two week August shutdown and the Christmas shutdown are done every year and noted they are providing
"generous" separation packages and outplacement services for the 60 people whose jobs were cut. ibi news. 29 July 2008.
(RBBI comment - in late June they announced cutting 1,000 jobs and possibly 1,700 more. Now they are saying the second 1,700
is in progress?)
- 7 July 2008 Stillwater Newspress cover story reports the director of communications for Mercury Marine in Fond du Lac has responded to an
inquiry from the Newspress and says the MerCruiser plant in Stillwater is not one of the four plants to be closed. Locally, The
Director of Human Resources for MerCruiser and MotorGuide reported to the Newspress that 27 employees were lost due to attrition,
27 temps were cut, 19 left though voluntary separation offers made to 100 workers, 8 left in voluntary layoffs, and
54 were cut by involuntary layoffs. Before the June cuts, Stillwater had about 575 hourly employees and less than 200 salaried
employees. The layoffs will push the hourly employees to about 445. The voluntary retirement offer was said to have been a
cash payment that Human Resources would not specify to the Newspress. "Plant Will Stay Open". Stillwater Newspress. 7 July 2008.
Page 1.
- 27 June 2008 Stillwater NewsPress reports Brunswick officials would not accept its question asking
about possible closure of the MerCruiser plant during yesterdays Brunswick conference call announcing closure
of four plants. Stillwater Newspress also said Brunswick's Director of Media Relations and Corporate Communications
Director did not respond to a phone message and an email seeking comment. Mercury Marine's Director for Communications
at Fon du Lac also did not respond to phone or email messages asking if the Stillwater plant was targeted for
closure. Stillwater NewsPress. 27 June 2008. Page 1 and Page 6.
- 26 June 2008 Brunswick announce cutting 1,000 jobs now, reducing operating boat plants from 29 at end of
2007 to 17 by the end of 2008, and another 1,700 possible job cuts in response to the downturn in the U.S.
market in a 26 June 2008 press release.
We (RBBI) notice Brunswick's corporate web server is unable to take the traffic this morning
- 26 June 2008 MerCruiser to Cut 135. Stillwater Newspress 12 June 2008 reports 130 hourly and 5 salaried
positions will be cut. Mercury's director of communications in Fon du Lac said 75 of those positions were addressed
by attrition, temps, or a voluntary retirement package. 55 will be involuntary separations. The last work day for
all those employees will be tomorrow. Additionally, 5 salaried employees will be terminated at the end of July.
Mercury Marine Human Resources in Fon du Lac and the MerCruiser Personnel Dept in Stillwater did not respond
to inquiries from the Stillwater Newspress.
- 17 June 2008 1400 employees furloughed for July at three Sea Ray plants in East Tennessee due to weak demand per
AP news
17 June 2008.
- 9 June 2008 Mercury settles die cast allegation with EPA for $25,000 fine per
AP news
9 June 2008.
- NOTE- Daniel Kubera of Brunswick called us 2 Sept 2008 and told us they are NOT closing Cabo Yachts and that
we misinterpreted the AP story following that cites him. Cabo Yachts will remain open. We apologize for our error
and appreciate him calling it to our attention.
- 28 May 2008 Brunswick cut employees at Cabo Yachts laying off 175 due to prolonged downturn per
AP news. Brunswick purchased Cabo Yachts in 2006.
- 21 March 2008 Brunswick announced the closing of its Baja boat building operation and sales of its assets
to Fountain.
- 21 March 2008 last week Brunswick announced closing of its "Bluewater Marine Brands" including Sea Pro,
Sea Boss, Palmetto, and Laguna with the 2009 model year which starts this July 1st.
- 28 Feb 2008 Mercury Marine shutdown all manufacturing operations in Fond du Lac (except propellers), for
a week beginning Monday 25 Feb. due to rising inventories. See Soundings Trade Only Online. 28 Feb 2008.
- 22 Jan 2008 Brunswick announced the retirement of Patrick C. Mackey as President of Mercury Marine
effective March 1st.
- 12 Oct 2007 MerCruiser's Axius stern drive recieved the Boat Writers International Innovation Award
for Inboard Drives at IBEX this morning for its twin Bravo III stern drives that steer together without
the use of a tie bar (SmartCraft Joystick Docking technology).
- 11 Oct 2007 David Foulkes named VP of Research and Development at Mercury Marine. Formerly from Ford
European operations.
- 14 Sept 2007 Brunswick completes purchase of 100 percent of Rayglass, New Zealand's largest boat builder.
- 1 August 2007 Lost Patent Verdict Impacts Brunswick's Second Quarter Earnings. IBI Magazine. 1 August 2007. A jury
trial awarded Electromotive about $3 million in damages in a patent infringement claim against Mercury Marine
for engine timing and the firing of cylinders.
- 26 July 2007 Mercruiser Employee Injured During Work. Stillwater Newspress. 26 July 2007. A male employee with
24 years of service was injured in the engine test cell area. Stillwater Police & Fire Depts were dispatched
at 8:20 am. The man was flown by helicopter to St. Johns Hospital in Tulsa. He had been "struck by an object
which resulted in a laceration to the upper right side of his head."
- 14 May 2007 letter from Brunswick to the Carbon Disclosure Project states Brunswick is unable to participate
in the project for 2007.
- 22 Feb 2007 Brunswick announced the sale of its Brunswick New Technology Portable Navigation Device (PND)
operations (NAVMAN) to MiTAC International Corporation. After its April announcement to sell most of its
BNT unit, Navico International recently agreed to buy the marine electronics brands (MX Marine, Northstar, and
marine portions of NAVMAN). BC is still looking for a buyer for NAVMAN's fleet management operations.
Brunswick Press Release PR Newswire 22 Feb 2007.
- 23 Jan 2007 Mercury MerCruiser announced a new 100HP stern drive called Vazer to be built in Stillwater.
Its a 1.6L GM Vortec SOHC-4 with a compact stern drive. Production is scheduled to begin in March in Stillwater per I
BI news.
- 28 April 2006 Brunswick purchased Diversified Marine Products a major west coast marine distributor based
in Los Angeles with 2,000 customers in 10 states and 200 suppliers. Brunswick now has 17 marine wholesale
distributors across the U.S. per IBI news.
- 27 April 2006 Brunswick announced proposed sale of Brunswick New Technologies (BNT). They expect to sell
Navman, NorthStar and MX Marine brands, but retain MotoTron and Integrated Data Systems per IBI news. Other press
releases report Merrill Lynch has been hired as financial advisor for the sale and Brunswick CEO saying as
Brunswick focuses on its core segments (marine, fitness, bowling and billiards) they have decided continuing to
invest in BNT to fuel its growth would not be consistent with BC long term objectives. He says they believe BNT's
long term objectives may be better achieved under different ownership.
- April 2006 Brunswick releases branded credit cards. "Will That Be Visa, MasterCard, or Brunswick?" article in Soundings Trade Only April 2006 page 20 details the program. The cards are basically only good for Brunswick products (exceptions vary by brand).
- 14 Feb 2006 Brunswick Corp. and MarineMax have jointly acquired The Great American Marine, a 95 slip marina and service
facility located near St. Petersburg, Florida. MarineMax will own and operate the service portion of the property while
Brunswick will own the 95-slip marina. Though Brunswick also owns a marina in China, this is the first venture of its
kind in the US. per ibinews 14 Feb 2006.
- 7 Dec 2005 Dustin McCoy Elected Chairman and CEO of Brunswick. George Buckley resigned to head 3M, McCoy moved over
from heading the Brunswick Boat Group since 2000. Brunswick Press Release.
- 19-23 Sep 2005 Production at MerCruiser will be shut down this week due to decreased demand (probably partially attributable to high fuel costs).
- 16 Sep 2005 Brunswick acquired Harris-Kayot fiberglass deckboats, pontoons, and runabouts. Harris-Kayot based in Fort Wayne IN was acquired on 5 June 2005 by Bently Industries, then resold to Brunswick today. Harris-Kayot employs about 175 people with annual sales of about $35 in 2004. The sale was reported in a Bruswick press release, by Soundings Trade Only and by IBI news.
- 14 Sep 2005 Irwin Jacobs of Genmar accused Brunswick / Mercury Marine of Predatory Pricing of Stern Drives in a three page letter to U.S. Independent Boatbuilders and Dealers. He says Brunswick is providing large rebates to "targeted" dealers if they order Mercruiser powered boats from Independent builders. The letter was reported by Soundings Trade Only and IBI news.
- 11 July 2005 Brunswick acquired Kellogg Marine, leading distributor of marine parts and accessories in the Northeast.
- 21 June 2005 Brunswick acquired the Portuguese company Supra-Industrial Textil, Lda., manufacturer of Valiant RIBs.
- 31 May 2005 Brunswick acquired Triton Boat Company with factories in Aberdeen MS and Ashland City TN employing about 600 people. Best known for their bass boats, Triton manufacturers 12 to 35 foot boats with annual sales of approximately $156 million in 2004.
- 13 May 2005 The University of Oregon Investment Group posted a nice analysis of Brunswick.
- 2 March 2005 Brunswick acquired Albemarle Boats. They will complement Brunswick's Hatteras operation targeting offshore sport fishing boats. Albemarle has 135 employees, was founded in 1978 and produces offshore sportfishing boats from 24 to 90 feet. Albemarle will remain in Edenton North Carolina, and become part of the Hatteras Group.
- 17 Feb 2005 Outboard Motors from Japan - 180 page report released on the Yamaha - Mercury outboard dumping case by the U.S. International Trade Commission. Investigation No. 731-TA-1069.
- 2 Feb 2005 Yamaha won the outboard dumping case brought by Mercury. Brunswick and Yamaha then settled the pricing and availability case brought forward after the dumping case was filed.
- 25 Jan 2005 - Brunswick Granted Approval to Purchase Benrock (marine distributor) by US Bankruptcy Court, Eastern Division of Arkansas, Little Rock Division. Soundings Trade Only online news 25 Jan 2005.
- 3 Jan 2005- Brunswick Acquired Sea Pro Boats and Sea Boss Boats of Newberry South Carolina for $51 million, plus $4 million more if they meet 2005 objectives per IBI News 3 Jan 2005. In a related story, Bombardier Recreational Products stated they will cease supplying engines for those brands (and Palmetto) per a Boating Industry story dated 6 Jan 2005.
- Preliminary Outboard Dumping Ruling Favors Brunswick Brunswick Press Release 6 Aug. 2004.
- Mercury Marine introduced their "Project X" drive, now called Verado, at the Miami boat show today.
It is a 2.6L supercharged inline 6 cylinder outboard. 12 Feb 2004.
- 9 Jan 2004 - Mercury Files Outboard Dumping Claim Against Yamaha with the U.S. International Trade Commission.
- Brunswick Acquires Attwood Boat Parts & Accessories. Brunswick Press Release. 2 Sep. 2003.
- Brunswick Acquires Land 'N' Sea. Brunswick Press Release. 23 June 2003.
- Brunswick purchased Northstar Technologies, Inc., a leading marine navigational electronics firm. Brunswick Press Release. 16 Dec. 2002. NorthStar
- Brunswick loses Sprietsma v. Mercury Marine propeller guard case in U.S. Supreme Court. RBBI. 3 Dec 2002.
- Cummins and Mercury announce engine and stern drive joint venture.
14 Feb. 2002. Cummins Press Release.
- Mercury Marine announced a new salt water operations facility in Miramar FL. to address U.S. and global
salt water boating markets. 26 Oct. 2001. Press Release.
- Brunswick announced the purchase of Hatteras Yachts from Genmar 24 Oct. 2001. RBBI /Mr. Wizard.
- Mercury MerCruiser Racing shows new integrated transom system.
8 August 2001 press release.
- Bruswick to buy UK's Sealine International.
Boating Industry International. 7 June 2001. Reports Brunswick's intent to purchase Sealine Interational, a UK sport cruiser
and yacht builder.
- Brunswick under FTC investigation.
Boating Industry International. 13 Mar 2001. Reports the FTC informed the Securities and Exchange Commission
in February they were investigating the possibility Brunswick's bids in the OMC auction violated antitrust laws.
Plus the Florida Dept of Environmental Protection is investigating alleged improper disposal of hazardous materials
at Merrit Island.
- Brunswick slips quietly into Princecraft.
Boating Industry International. Mar 9, 2001. Reports Brunswick's recent purchase of Princecraft during the OMC bankruptcy
was not anticipated by the Canadian lawyer handling the sale till the deal was closed.
- Brunswick closing 4 boat plants. Boating Industry
International article. 25 Jan 2001 reports closing 4 boat plants in effort to decrease inventories. This occurred during the
OMC bankruptcy proceedings.
- MerCruiser celebrates building 2.5 millionth stern drive 4 Dec. 2000 Press Release
U.S. Supreme Court Refuses to Hear Brunswick Antitrust Case 6 Nov. 2000 Press Release.
Mackey Named President of Mercury Marine. 2 Oct 2000 Press Release.
Buckley named CEO and Chairman of the Board, Divesting Fishing, Camping, Bike units. 27 June 2000.
Buckley named BC President and COO 8 May 2000 Pres release
Stern Drive Anti-Trust Suit 1997-1999
Brunswick becomes a "Classic Case" in new FTC web site Anti-Trust Discussion
Mercury Brand Name Press Release / Force Discontinued
Dec. 1998
MercuryCare Press Release An Owner Services Progam
Dec. 1998
Mercury Marine Exhibit
at IMTEC98
October 1,2,3 1998
Brunswick Cuts 750 Jobs
Oct 1, 1998.
9 Million Share Block Sold
Dow Jones News Service 18 Sept 1998.
Stock Market Jitters - What does it mean for the boating industry?
RBBI 1 Sept 1998. Brunswick is covered in the Specific Stocks section.
Mercury Marine acquires MCA
Press Release 17 August 1998.
Recognizing and Dealing With Vendetta in rec.boats Brunswick
and their boats at Disney World were under attack by a poster in rec.boats in early August 1998. Story was posted by
RBBI 14 Aug 1998.
Mr. Wizard predicts "What's Next for Brunswick"
RBBI 5 Aug 1998.
Mercury Marine Inks 6 Year Deal with Orbital Engines
Orbital Engine press release 2 July 1998.
John Russell Named President of US Marine
2 July 1998 Press Release
MerCruiser Speaks Out on GM Strike Page
RBBI June/July 1998
Brunswick Buys Parabody Exercise Equipment Business
2 Feb. 1998
Brunswick Announces Acquisition of Hammer Strength Equipment Also includes some comments about BC recent acquisition strategy. 13 November 1997.
MerCruiser Christens Horizon Engine at IMTEC97
25 Sept. 1997
David Jones Named President and CEO of OMC at IMTEC 25 September 1997
Brunswick Pulls Plug on Mercury Marine PWC Project
5 Sept. 1997.
Brunswick Taps New Mercury Marine President
19 August 1997
Mercury Marine Establishes Web Site 24 June 1997 Report and Review of the Site by RBBI
"Brunswick's Latest Acquisition (Life Fitness / Lifecycle) Faces FTC Advertising Problems" . Wall Street Journal 18 June 1997 Pages B1 and B8.
Brunswick Acquires Life Fitness for $310 Million 4 June 1997 - Brunswick acquired the maker of Lifecycles in its biggest purchase yet in the recent "active recreation" acquisition binge.
"Brunswick Wades into New Waters" Business Week 2 June 1997. pages 67and 70. Article is an interview with CEO Peter N. Larson discussing recent acquisitions by Brunswick. It has an insert discussing recent problems at OMC.
Before we created this Brunswick page, we covered many Brunswick events in our Industry News Section.
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