Return to Recreational Boat Building Industry Home Page
SOURCE: USDOC, International Trade Administration
SOURCE KEY: IT
PROGRAM KEY: IT MARKET
PROGRAM: Market Research Reports
UPDATE: Monthly
ID NUMBER: IT MARKET 111103084
TITLE: GERMANY - PLEASURE BOATS - ISA9205
DATA TYPE: TEXT
END YEAR: 1993
UPDATED: 01/15/93
KEYWORDS 1:
| 9205
| BEST|PROSPECTS
| CC428
| COMPETITION
| DISTRIBUTION
| END|USERS
| GERMANY
| ISA
| ISA9205
| MARKET|ACCESS
| MARKET|ASSESSMENT
| SPORTING AND RECREATION GOODS
| SPT
| STATISTICS
| TRADE|CONTACTS
| TRADE|PROMOTION
COUNTRY:
| GERMANY
| WEST GERMANY
| EAST GERMANY
| EC
| EEC
| EUROPE
| EUROPEAN COMMUNITY
| EUROPEAN ECONOMIC COMMUNITY
| OECD
| ORGANIZATION FOR ECONOMIC COOPERATION & DEVELOPMENT
| ORGANIZATION FOR ECONOMIC COOPERATION AND DEVELOPMET
| WEST EUROPE
| WESTERN EUROPE
| WESTERN EUROPEAN COUNTRIES
TEXT
GERMANY - PLEASURE BOATS - ISA9205
SUMMARY
This article is derived from a report titled: "The Pleasure Boat Market in
Germany", dated May 1992, prepared by S. Glar, American Embassy - Bonn.
This article consists of 21 pages and contains the following subtopics:
OVERVIEW
STATISTICAL DATA
MARKET ASSESSMENT
BEST SALES PROSPECTS
COMPETITIVE SITUATION
MARKET ACCESS
TRADE PROMOTION OPPORTUNITIES
A. OVERVIEW
This report covers the German market for pleasure boats consisting of
motorboats and yachts, sailboats and sailing yachts, small watercraft
(rowing and paddle boats, canoes, kayaks) and inflatable boats.
In 1991, the pleasure boat market in Germany totaled DM 660 million ($397.6
million). Domestic production accounted for 28.8% or DM 190 million ($114.5
million) while imports captured the lion's share with 71.2% or DM 470
million ($283.1 million). Exports reached DM 270 million ($162.7 million),
or 58.7% of production.
Almost two-thirds (65%) of German boat imports are motorboats and nearly 30%
are sailboats. The major supplier was the United States with 27.7%, or DM
130 million ($78.3 million), an increase of 50.6% over 1990. The
Netherlands followed with 13.6% and France with 9.7%.
Trade experts believe the market may grow by 3% in 1992 with a 2% growth in
exports and 3 - 5% in imports.
B. STATISTICAL DATA
TABLE I
(DM MILLIONS)
(PERCENT GAIN)
Estimated Est. Avg. Annual
1990 1991 1992 Growth 1993-1995
Import Market 395 470 484 3
Local Production 456 460 474
Exports 273 270 275
Total Market 578 660 683 3-5
Imports from U.S. 86.3 130 120 3
Exchange Rate 1.62 1.66 1.60 1.60
(U.S. 1$ equals DM)
Assumed Inflation
Rate, Percent 2.7 3.5 3.8 3.0-3.5
TABLE II
(U.S. DOLLARS MILLIONS)
1990 1991 1992
Import Market 243.8 283.1 302.5
Local Production 281.5 277.1 296.3
Exports 168.5 162.7 171.9
Total Market 356.8 397.6 426.9
Imports from U.S. 53.3 78.3 75.0
1991 Import Market Share (Percent for USA and Major Competitors):
United States 27.7; the Netherlands 13.6; France 9.7; United Kingdom 9.2;
Sweden 5.9; Denmark 5.6; Norway 4.8; Italy 4.8.
Score of Germany's Receptivity to U.S. Products/Services in this sector, on
a scale of 1 (lowest) to 5 (highest): 4
(SOURCES: Statistical data was taken from "AUSSENHANDEL," December 1990 and
November 1991 issues, published by the Federal Statistics Office in
Wiesbaden; production statistics were supplied by BWVS,
Bundeswirtschaftsvereinigung Freizeitschiffahrt, Koeln).
C. MARKET ASSESSMENT
In 1991, the German pleasure boat market developed well. It increased 14.2%
over 1990 to DM 660 million ($397.6 million), of which imports had a share
of 71.2%, and local production supplied only 28.8%.
German boat builders traditionally export a large share of their
production. In 1991, this export share was "only" 58.7%, due to sharp sales
decreases in some of Germany's most important export markets. The Gulf War
and the civil war in Yugoslavia were mainly responsible for the German
pleasure boat industry's export losses in the Mediterranean markets in
1991. Demand was weak in other important export markets, such as France,
the United Kingdom, Japan and the United States, as well, which suffered
from marked economic recessions. The decrease in exports was more than
offset by a strong domestic demand. The new eastern states' contribution to
this demand was insignificant; interest from eastern Germany centered on
boat motors and other boat accessories rather than on new boats.
U.S. motorboats play an important role in the German pleasure boat market;
U.S. boat brands - as German boat manufacturers grudgingly admit - control
the market. Almost every German boat dealer sees to it that his product
line includes at least one motorboat line from a U.S. manufacturer.
Trade experts believe that the growth rates of 1991 (boat imports grew 19%
over 1990, while the total market increased 14.2%) cannot be repeated in
1992/93, since the market seems to be saturated. They anticipate the German
pleasure boat market will grow by about 3%. Imports might increase 3 - 5%,
while domestic production could grow 3%. Exports might increase by 2% in
1992. Considering the fact that U.S. motorboats sold exceptionally well in
Germany during 1991 (imports increased 50% over 1990), boat dealers believe
that 1991's imports cannot be reached again in 1992 and might decrease about
10%.
D. BEST SALES PROSPECTS
SIC-CODES/EC HARMONIZED SYSTEM PRODUCTS
37322 89039991 Motorboats, cabin boats,
89039999 daycruisers, length: 7.5 - 10 m,
89039910 sports boats, speedboats
37325 89039299 Motoryachts exceeding 10 m
89039291 dto.
E. COMPETITIVE SITUATION
In 1991, almost two-thirds (65%) or DM 305 million ($183.7 million) of the
German boat import market amounting to DM 470 million ($283.1 million)
resulted from motorboats, whereas sailboats had a share of nearly 30% or DM
140 million ($84.3 million).
Competition is strong. In 1991, seven European nations and the United
States supplied 81.2% of German boat imports. The three leading suppliers
of boats were the United States, with an import market share of 27.7% or DM
130 million ($78.3 million); the Netherlands, with 13.6% or DM 64 million
($38.6 million); and France with 9.7% or DM 45.5 million ($27.4 million).
Closely following the top three were the United Kingdom with 9.2% or DM 43.4
million ($26.1 million), Sweden and Denmark with 5.9% and 5.6% of the German
import market or DM 27.7 ($16.7 million) and DM 26.1 million ($15.7 million)
respectively. Norway and Italy tied for seventh place with DM 22.5 million
($13.6 million) each, or 4.8% of the German boat import market.
Boat sales from the three Scandinavian countries consisted almost entirely
of sailboats. Other leading suppliers of sailboats were France, whose
sailboat sales to Germany made up 60% of its boat exports to the country,
and the Netherlands, whose sailboats had a share of 29% of its total boat
exports to Germany. Two-thirds of the Netherlands' boat exports to Germany,
however, consisted of motorboats/yachts. Other important motorboat
suppliers to Germany, beside the United States and the Netherlands, were the
United Kingdom with DM 31.1 million ($18.7 million) and Italy with DM 16.7
million ($10.1 million).
In the German sailboat market, the United States does not play an important
role as a supplier. Scandinavian suppliers (such as Hallberg Rassy), French
boat builders (such as Jeanneau and Beneteau), Dutch and, of course, German
firms control the market. According to trade experts, U.S. sailing yachts,
in general, do not meet the German preferance for sleek, fast, almost
care-free fiberglass sailboats built by European competitors for sailing in
rough waters and weather. We suspect that this may reflect a lack of
marketing by U.S. builders of such boats. The U.S. suppliers offer mostly
traditional boats, often with extensive exterior woodwork and finishing.
The United States does lead by far in the two most important sectors of the
German motorboat market:
a) motorboats up to 7.5 meters in length:
German imports of U.S. motorboats reached about DM 58 million
($34.9 million), or 73.4% of total German imports in this class;
b) motorboats of 7.5 meters to 12 meters in length:
German imports from the U.S. amounted to DM 50 million
($30.1 million), or 32.5% of total imports in this class.
In the "sportsboats" segment, the U.S. import market share was 36%, or DM 9
million ($5.4 million). In a fourth market segment, "oceangoing inboard
motoryachts," the United States ranked second, after Italy, with 18.5% or DM
8.8 million ($5.3 million).
As can be seen from the attached list of leading boat dealers, U.S.
motorboats are well represented in Germany. In fact, almost all U.S.
manufacturers have a German representative. Many dealers represent more
than one U.S. company, and some sell up to five U.S. boat brands. Since the
representation capacities of most German boat dealers are filled, U.S.
motorboat manufacturers not yet represented in Germany will not easily find
an agent during 1992/93.
Germany is an exceptionally weak market for sport fishing boats, due to the
fact that the country has only two relatively small strips of coast on the
North and Baltic Seas, and about all lakes are closed to motorboating.
There are two exceptions, Lake Constance and the Starnberger See, for which
a limited number of motorboating licenses is issued, but even on these lakes
fishing can only be done from shore and is not permitted from boats.
Leading Competitors/Suppliers of Pleasure Boats in Germany:
Aluminium Schiffswerft GmbH motorboats, sailing yachts
Traveweg 5a
W-2400 Luebeck 14
Germany
Phone: 011-49-451-30 24 00
Fax: 011-49-451-30 18 78
Amel, Chantiers, sailboats
La Rochelle
F-17185 Perigny Cedex, France
Phone: 003346-44 17 31
Fax: 003346-45 43 03
Ancora-Werft GmbH motorboats
An der Wiek 7-15
W 2430 Neustadt/Holstein
Germany
Phone: 011-49-4561-40 05/06
Fax: 011-49-4561-90 18
Aphrodite Batar AB sailing yachts
S-44090 Hanan, Sweden
Phone: 0046-304-31 504/05
Fax: 0046-304-30 225
Beneteau S.A. sailboats
Z.I. des Mares
P.B. 66
F-85270 St. Hilaire de Riez
France
Phone: 0051-55 53 82
Fax: 0051-55 89 10
Cranchi S.r.l. motorboats
Cantiere Nautico
Via Nazionale 45
I-23010 Piatedo/So., Italy
Phone: 0039-342-68 33 59
Fax: 0039-342-68 33 31
Cytra Motorboote GmbH motorboats
Gutenbergstr. 17
W 6108 Weiterstadt
Germany
Phone: 011-49-6151-86 061-63
Fax: 0-11-49-6151-89 35 54
Dehler Yachtbau GmbH sailing yachts
Im Langel 22
W 5778 Meschede-Freienohl
Germany
Phone: 011-49-2903-44 00
Fax: 011-49-2903-299 or 300
Dufour & Sparks of America motor/sailing yachts
1, Rue Blaise Pascal
F-17185 Perigny, France
Phone: 0033-46 44 01 77
Fax: 0033-46 45 46 96
Eikboom GmbH Rostock sailboats
Krischanweg 7/8
O-2510 Rostock 5
Germany
Phone: 011-49-381-82 338
Fax: 011-49-381-82 300
Etap Yachting n.v. sailing yachts
Steenovenstraat 2
B-2390 Malle, Belgium
Phone: 00323-31 24 461
Fax: 00323-21 24 466
Friendship Jachtbouw B.V. sailing yachts
Jachthavendijk 9
Postfach 41
NL-8561 BB Balk, Netherlands
Phone: 05140-26 86
Fax: 05140-21 28
Guy Couach motoryachts
215, Ave. Francis Tonner
F-06150 Cannes La Bocca, France
Phone: 0033-93 47 11 22
Fax: 0033-93 48 03 66
Hallberg-Rassy Varv AB sailboats
Hallavagen 6
S-44080 Elloes, Sweden
Phone: 0046-304-50 290
Fax: 0046-304-51 331
Hollandia Jachtbouw motorboats
Korte Borgweg 13
NL-9607 PV Foxhol, Netherlands
Phone: 05980-99 090
T-Fax: 05980-97 629
Jeanneau motor/sailing yachts
Ave. des Sables
B.P. 83
F-85500 Les Herbiers, France
Phone: 0051-64 20 20
Fax: 0051-91 16 62
*Jongert B.V., Jachtwerf motoryachts, sailing yachts
c/o Dahm International GmbH
Bendemannstr. 9
W 4000 Duesseldorf 1
Germany
Phone: 011-49-211-35 55 103
Fax: 011-49-211-36 40 30
Kesko Marine motorboats
Satamakatu 3
SF-00160 Helsinki, Finland
Phone: 003580-19 81
Fax: 003580-65 16 59
Najadvarvet AB sailing yachts
S-44090 Henan, Sweden
Phone: 0046-304-31 070
Fax: 0046-304-31 179
Neptunus Shipyard B.V. motoryachts
Veerdam 1
NL-5308 JH Aalst (gld) bij Brakel
Netherlands
Phone: 04187-31 03
Fax: 04187-32 22
Northshore Yachts Ltd. motor cruisers
Itchenor Shipyard
Itchenor
GB - Chichester P020 7AY
United Kingdom
Phone: 0044-243-51 26 11
Fax: 0044-243-51 14 73
Oyster Marine Ltd. sailing yachts
Fox's Marina
Wherstead Road
GB-Ipswich/Suffolk IP2 8SA
United Kingdom
Phone: 0044-473-68 88 88
Fax: 0044-473-68 68 61
Princess Boats, Jachtwerf motoryachts
Ijsselmeer B.V.
Westzeedijk 2-3
NL 1398 BB Muiden, Netherlands
Phone: 0031-2942-12 85
Fax: 0031-2942-48 87
Riva Nautica Casarola motoryachts
Viale Venezia, 38
I-37019 Peschiera del Garda/VR,
Italy
Phone: 0039-45-75 53 111
Fax: 0039-45-75 53 190
Rival Bowman Yachts sailing yachts
Willments Shipyard
GB-Woolston/Southampton SO2 7GB
United Kingdom
Phone: 0044-703-44 08 53
Fax: 0044-703-44 16 46
Rio S.p.A. motorboats
P.za Stazione 1
I-24067 Sarnico, Italy
Phone: 003935-91 04 01
Fax: 003935-91 11 19
Scheepswerf de Steven B.V. motorboats/cruisers
de Steven 26
NL-9206 AX Drachten, Netherlands
Phone: 05120-12 669
Fax: 05120-30 740
Schwern-Yachten motoryachts
Kronskamp 122
W 2000 Wedel/Holstein
Germany
Phone: 011-49-4103-83 817
Fax: 011-49-4103-15 112
Sweden Yachts sailing yachts
POB 80, Aengsvaegen
S-44421 Stenungsund, Sweden
Phone: 0046-303-70 640
Fax: 0046-303-88 610
Terhi Oy motorboats
SF-21140 Rymaettylae, Finland
c/o Finn-Partner Handelsges.mbH
Moenckebergstr. 31
W 2000 Hamburg
Germany
Phone: 011-49-40-32 27 51
Fax: 011-49-40-32 77 50
Henri Wauquiez, Chantier sailboats
P.B. 204
F-59532 Neuville en Ferrain Cedex
France
Phone: 0033-20 03 14 61
Fax: 0033-20 03 10 60
F. MARKET ACCESS
Import licences are not required for pleasure boats entering Germany.
Following are import duties for boats:
Product: Tariff Number: Import Duty:
Oceangoing motoryachts, 8903 9299 0000 2.5%
inboard motor, exceeding 7.5 m 8903 9291 0000
Sports-/Pleasure boats, 8903 9910 0000 3.8%
weight: 100 kilograms
Motorboats, up to 7.5 m 8903 9991 0000 2.5%
8903 9999 0000
Sailboats/Sailing yachts 8903 9193 0000 2.5%
8903 9199 0000
Sailboats, weight: 100 kgs. 8903 9191 0000 3.8%
In addition, a 14% import turnover tax is charged on all boats, which will
be raised to 15% on January 1, 1993.
There are no special ways of financing for pleasure boats in Germany.
Payment within 30 days of receipt of shipment is the general rule. Letters
of credit, even irrevocable letters of credit, are customary with new
customers.
The majority of foreign boat manufacturers sells through its German or other
European distributors/dealers or agents. Most U.S. motorboat manufacturers
are represented.
The EC Commission is working on a directive concerning recreational craft
(boats), which it says will be effective January 1, 1994. The German
Boating Association, however, expects the EC directive's earliest possible
date of implementation to be January 1, 1996. The directive defines
recreational craft as boats between 2.5 and 24 meters in length. The
directive excludes racing craft (speedboats), commercial craft, kayaks,
windsurfers, jet-skis, historical craft, experimental craft, submersibles,
and air cushion vehicles.
According to a June 1991 draft, there will be two essential requirements:
For integrity and structure, and for installation. The integrity and
structural requirements address the boat's structure, stability, buoyancy,
carrying capacity, compartmentation, escape hatches, mooring and towing
capabilities and removal of water. The installation requirements comprise
propulsion systems, fuel systems, gas systems, steering systems, electrical
systems, fire protection, and navigation lights.
The Commission foresees the need for approximately 35 standards for the
implementation of the directive. There are, at present, two issues still
awaiting settlement:
a) whether craft under 6 meters can be self-certified (if production is
fewer than 20 units a year);
b) whether the machine safety directive will continue to apply to inboard
and outboard engines.
On the U.S. side, Mr. Lars Granholm, Director of Engineering at the National
Marine Manufacturers Association (NMMA), 401 N. Michigan Ave., Suite 1150,
Chicago, IL 60611, phone: (312) 8364747, worked with the EC technical
committee that drafted the technical content of the directive.
KEY CONTACTS
German Distributors or Agents selling (*U.S.) Pleasure Boats:
A. Motorboats:
Aktiv-Boot GmbH (*Dynasty, Mastercraft, Correct
Friedrich-Schaefer-Str. 12 Craft, Sleekcraft boats)
W 6108 Weiterstadt
Germany
Phone: 011-49-6151-82 147
Fax: 011-49-6151-89 37 92
Baensch GmbH (*SeaRay, Boston Whaler boats)
Rotrehre 2-4
W 3052 Bad Nenndorf
Germany
Phone: 011-49-5723-30 05/07
Fax: 011-49-5723-75 505
Wassersport Berchtold GmbH (*Baja Outlaw speedboats)
Gubener Str. 34
W 8900 Augsburg
Germany
Phone: 011-49-821-46 58 60
Fax: 011-49-821-46 70 52
California Boote (*Malibu tow boats,Flightcraft,
Eichenstr. 27 Searider/Aquatron boats)
W 6000 Frankfurt/Main 80
Germany
Phone: 011-49-69-39 28 28
Fax: 011-49-69-39 36 95
Stephan Dahm Powerboats (*Cigarette speedboats)
Am Siegershof 27
W 4005 Meerbusch 3
Germany
Phone: 011-49-2150-39 23
Fax: 011-49-2150-48 25
Adolf Flohr Motoryachten GmbH (*Bertram yachts)
Moorburger Str. 8
W 2100 Hamburg 90
Germany
Phone: 011-49-40-77 14 77
Geschke Marine Performance (*Donzi boats)
Wilhelmshavener Str. 67
W 1000 Berlin 21
Germany
Phone: 011-49-30-39 63 942
Fax: 011-49-30-39 55 898
Gruendl-Bootsimport und Vertrieb (*Four Winns, Chris Craft
Nordring 1 Seabird, Sea Nymph, Hatteras,
W 2087 Boenningstedt b. Hamburg Mainship boats)
Germany
Phone: 011-49-40-55 66 911
Fax: 011-49-40-55 66 621
Hermann Hammel, Bootsservice (*Wellcraft, Glastron boats)
An der Fohlenweide 26
W 6704 Mutterstadt
Germany
Phone: 011-49-6234-14 30
Fax: 011-49-6234-77 41
Yachtvertrieb - Wassersport (*Cobia boats)
R. Herbe
Neckartalstr. 8
W 7140 Ludwigsburg-Neckarweih.
Germany
Phone: 011-49-7141-58 424
Fax: 011-49-7141-58 575
Gebr. Hirch GmbH (*Monterey boats,
Generalimporteur Deutschland Seabring Marine Industries)
Messeler-Park-Str. 124
W 6108 Darmstadt 23
Germany
Phone: 011-49-6150-63 28
Fax: 011-49-6150-65 99
Hock Boote u. Caravan-Vertrieb (*VIP boats, Cobalt boats)
Am Mainufer 1
W 6985 Stadtprozelten
Germany
Phone: 011-49-9392-78 66
Fax: 011-49-9392-75 66
Indianship GmbH (*Old Town canoes, Mad River
Postfach 400480 canoes)
W 7000 Stuttgart 40
Germany
Phone: 011-49-711-87 90 599
Fax: 011-49-711-87 01 591
Elektro & Nautic Marine Center (*Chaparral boats)
Kainz GmbH & Co. KG
Woehrdstr. 28-30
W 8400 Regensburg
Germany
Phone: 011-49-941-56 05 86
Fax: 011-49-941-57 552
Manfred Kreusch (*Wellcraft, Glastron boats)
Am Yachthafen
W 5558 Schweich-Issel
Germany
Phone: 011-49-6502-30 99
Fax: 011-49-6502-72 91
Laessig Marina-Untermain (*Talon speedboats)
Leinrittstr. 7
W 8756 Kahl/M.
Germany
Phone: 011-49-6188-20 55
Fax: 011-49-6188-26 96
Boote Loeffler GmbH (*Invader boats)
Gunther-Plueschow-Str. 22
Industriegebiet Butzweilerhof
W 5000 Koeln 30
Germany
Phone: 011-49-221-59 38 72
Fax: 011-49-221-59 38 49
R. Ludwig Bootshandel (*Celebrity, Aquatron boats)
Auenweg 173
W 5000 Koeln 80
Germany
Phone: 011-49-221-81 00 84-86
Fax: 011-49-221-81 01 06
Maverick Boats Deutschland GmbH (*Century boats)
Muelheimer Str. 170
W 4100 Duisburg 1
Germany
Phone/Fax: 011-49-203-35 66 29
Meyer & Partner Motorboote, (*Carver yachts)
Yachten u. Zubehoer
Am Ockenheimer Graben 32
W 6530 Bingen/Rhein
Germany
Phone: 011-49-6721-12 063
Fax: 011-49-6721-12 609
Bootscenter Muenster (*SeaRay boats)
Michels & Baeumer KG
Gittruper Str. 67
W-x Muenster-Gelmer
Phone: 011-49-251-32 50 32
Fax: 011-49-251-32 50 33
Freizeit u. Sport Muhl GmbH (*Supra speedboats, Bravo
Postfach 1408 boats/GW-Invader boats)
Prof.-Oelkers-Str. 42
W 3510 Hann.-Muenden
Germany
Phone: 011-49-5541-80 45
Fax: 011-49-5541-43 07
Hansotto Noll (*Viking yachts)
Yacht-Handel GmbH
Uhlengrund 39
W 2105 Seevetal 3
Germany
Phone: 011-49-4105-80 200
Fax: 011-49-4105-83 822
Nuernberger Sportboote (*Bayliner boats)
Auf der Bein 9a
W 6501 Budenheim
Germany
Phone: 011-49-6139-87 83
Fax: 011-49-6139-80 98
Marine Olbermann (*Freedom, Cruisers boats)
Bayenstr. 51-57
W 5000 Koeln 1
Germany
Phone: 011-49-221-32 70 11
Fax: 011-49-221-32 64 77
OMC - Outboard Marine-Motoren (*OMC boat program: Sunbird,
Deutschland GmbH Sea Nymph, Tracker, Four Winns,
Postfach 102340 Donzi boats)
Neckarvorlandstr. 97
W 6800 Mannheim
Germany
Phone: 011-49-621-10 79 30
Fax: 011-49-621-10 79 331
OM-Powerboats (*Chaparral, Cruisers boats)
Perouser Str. 70-72
W 7253 Renningen-Malmsheim
Germany
Phone: 011-49-7159-85 02
Fax: 011-49-7159-85 37
Klaus Rittmann (*Larson boats, SeaRay boats)
Bootshandel, Bootsimporte
Alt-Heiligensee 110
W 1000 Berlin 27
Germany
Phone: 011-49-30-43 14 077
Fax: 011-49-30-43 10 077
Gebr. Salomon Wassersport (*Maxum, Celebrity boats)
Carl-Zeiss-Str. 24
W 5110 Alsdorf b. Aachen
Germany
Phone: 011-49-2404-83 93
Fax: 011-49-2404-81 970
Schroers Nautic (*Invader yachts)
Das Wassersportzentrum
Schepersweg 33a
W 4230 Wesel
Germany
Phone: 011-49-281-55 03
Fax: 011-49-281-82 261
Siegel Sportboote-Vertrieb (*Galaxy, Sport Craft, Starline,
Stauweiher 5 Teka boats)
W 5270 Gummersbach-Derschlag
Germany
Phone: 011-49-2261-52 026
Fax: 011-49-2261-57 240
Spofah GmbH & Co. KG (*Bayliner boats)
Dohrweg 21
W 4050 Moenchengladbach 1
Germany
Phone: 011-49-2161-60 17 50
Fax: 011-49-2161-60 44 41
Auto-Spuerkel Boot & Freizeit (*Larson boats)
Poststr. 20-28
W 4630 Bochum
Germany
Phone: 011-49-234-54 70 424
Fax: 011-49-234-54 70 436
Tema Marine GmbH (*Lazer, Citation and Bayliner
Blitzkuhlenstr. 98 boats)
W 4350 Recklinghausen
Germany
Phone: 011-49-2361-35 555
Fax: 011-49-2361-37 28 56
B.J. Tibus Bootsimport (*Formula, Thunderbird boats)
Industriestr.
W 3429 Rhumspringe
Germany
Phone: 011-49-5529-10 02
Fax: 011-49-5529-614
Boote Weinzierl (*Galaxie boats)
Dorfstr. 2
W 8031 Biburg
Germany
Phone: 011-49-8141-53 37
Fax: 011-49-8141-91 304
Nautic Willersinn GmbH (*Rinker, Century, Four Winns
Postfach 100 boats)
Im Sandzug 2
W 6701 Altrip
Germany
Phone: 011-49-6236-20 41
Fax: 011-49-6236-21 17
K.P. Winter GmbH (*Baha Cruisers)
Motor- u. Segelyachtenimport
Am Bohlenkamp 5
W 3255 Messenkamp
Germany
Phone: 011-49-5043-10 55
Fax: 011-49-5043-10 15
Sportboot-Center Wohler (*Renken, Spitfire boats)
GmbH & Co. KG
Attn.: Mr. Wohler, Sr.
Borsigstr. 5
W 5132 Uebach-Palenberg
Germany
Phone: 011-49-2451-43 663
Fax: 011-49-2451-46 762
B. German Distributors or Agents of Sailboats/Sailing Yachts:
Apollo Yachts Yachtvertrieb GmbH
Untere Weiherstr. 36
W 7905 Dietenheim 2
Germany
Phone: 011-49-7347-22 21
BAV Yachthandel GmbH
Boern 4-8
W 2304 Laboe
Germany
Phone: 011-49-4343-87 31
Fax: 011-49-4343-65 45
BB Yachtimport
Provinzstr. 126
W 1000 Berlin
Germany
Phone: 011-49-30-49 15 032
Fax: 011-49-30-49 27 370
Gruendl-Bootsimport und Vertrieb (*Hunter sailboats)
Nordring 1
W 2087 Boenningstedt b. Hamburg
Germany
Phone: 011-49-40-55 66 911
Fax: 011-49-40-55 66 621
Interyacht Meyer KG
Boern 4-8
W 2304 Laboe
Germany
Phone: 011-49-4343-88 80/82
Fax: 011-49-4343-72 64
Massag Marine Segelyachten GmbH
Austr. 56
W 7068 Urbach, Rems
Germany
Phone: 011-49-7181-81 120
Rainbow Yachting
Lollfuss 81
W 2380 Schleswig
Germany
Phone: 011-49-4621-24 187
Fax: 011-49-4621-22 267
Klaus Rittmann Bootshandel,
Bootsimporte
Alt-Heiligensee 110
W 1000 Berlin 27
Germany
Phone: 011-49-30-43 14 077
Fax: 011-49-30-43 10 077
Rush Motor- u. Segelyacht-
Vertrieb GmbH & Co. KG
Eberhardstr. 12
W 7000 Stuttgart 1
Germany
Phone: 011-49-711-24 74 03
Fax: 011-49-711-23 42 09
Scansail Yachts International
GmbH, Yachtvertrieb
Parkallee 20
W 2000 Hamburg 13
Germany
Phone: 011-49-40-41 01 071
Fax: 011-49-40-44 60 61
Segel- u. Kanusport Kiel
Koppelberg 8
W 2300 Kiel 17
Germany
Phone: 011-49-431-39 58 60
Fax: 011-49-431-39 78 70
Sport Schroeer
Massener Str. 137
W 4750 Unna
Germany
Phone: 011-49-2303-87 00
Fax: 011-49-2303-82 461
Wimmer Segelbootvertrieb
Schiffbauerweg 13
W 8130 Starnberg-Percha
Germany
Phone: 011-49-8151-12 881
Fax: 011-49-8151-37 89
K.P. Winter GmbH
Am Bohlenkamp 5
W 3255 Messenkamp
Germany
Phone: 011-49-5043-10 55
Fax: 011-49-5043-10 15
X-Yachts Deutschland (*X-Yachts USA)
Postfach 3016
Johannisstr. 22
W 2390 Flensburg
Germany
Phone: 011-49-461-22 200
Fax: 011-49-461-21 631
Yacht-Agentur Sued
Bachweg 1a
W 8992 Wasserburg
Germany
Phone: 011-49-8382-21 117
Fax: 011-49-8382-28 390
Yachthanse Yachthandelsges. mbH
Deichstr. 29
W 2000 Wedel/Hamburg
Germany
Phone: 011-49-4103-88 111
Fax: 011-49-4103-15 057
Yachtzentrum Hamburg GmbH
Hein-Sass-Weg 16
W 2103 Hamburg 95
Germany
Phone: 011-49-40-74 28 081
Fax: 011-49-40-42 80 84
G. TRADE PROMOTION OPPORTUNITIES
In Germany, international trade fairs play the major role in product
marketing, with an importance in the market far exceeding that of trade
shows in the United States. U.S. companies should consider participating,
or at least visiting, major relevant German trade fairs, not only as a
prelude for entering the German market, but for finding potential customers
and representatives worldwide. For manufacturers and exporters of pleasure
boats, the most important trade fairs are:
EVENT Interboot + Intersurf
International Watersports Exhibition
SITE Friedrichshafen Fair Grounds
DATES September 19 - 23, 1992
ORGANIZER Internationale Bodensee-Messe Friedrichshafen GmbH
ADDRESS Messegelaende
W-7900 Friedrichshafen 1
Germany
PHONE 011-49-7541-70 80
FAX 011-49-7541-70 810
EXHIBITORS 825
VISITORS 110,000
EVENT Hanseboot
International Boat Show Hamburg
SITE Hamburg Fair Grounds
DATES October 22 - November 1, 1992
ORGANIZER Hamburg Messe & Congress GmbH
ADDRESS Postfach 302480
Jungiusstr. 13, Messehaus
W-2000 Hamburg 36
Germany
PHONE 011-49-40-35 690
FAX 011-49-40-35 69 21 84
EXHIBITORS 700
VISITORS 130,000
EVENT Boot
International Boat and Marine Accessories Show
SITE Dusseldorf Fair Grounds
DATES January 23 - 31, 1993
ORGANIZER Dusseldorfer Messegesellschaft mbH Nowea
ADDRESS Postfach 32 02 03
W-4000 Dusseldorf 30
Germany
PHONE 011-49-211-45 601
FAX 011-49-211-45 60 668
EXHIBITORS 1,400
VISITORS 410,000
CONTACT IN THE UNITED STATES:
Dusseldorf Trade Shows, Inc.
Mr. Christian Winslow, President
150 N. Michigan Ave., Suite 2920
Chicago, IL 60601
Phone: (312) 78 15 180
Fax: (312) 78 15 188
MAJOR TRADE PUBLICATIONS
In addition to trade fairs, advertising campaigns are another suitable
promotional vehicle. Leading trade magazines in this sector are:
YACHT
Frequency of Publication: 25 editions per year
Circulation: 134,200
Delius Klasing & Co.
Postfach 48 09
Siekerwall 21
W 4800 Bielefeld 1
Germany
Phone: 011-49-521-55 90
Fax: 011-49-521-55 91 13
STANDER
Frequency of Publication: 12 editions per year
Circulation: 40,000
Westdeutsche Verlagsanstalt GmbH
Postfach 30 54
Ahmser Str. 190
W 4900 Herford
Germany
Phone: 011-49-5221-77 50
Fax: 011-49-5221-77 52 15
BOOTE
Frequency of Publication: 12 editions per year
Circulation: 78,000
Delius Klasing & Co.
Postfach 48 09
Siekerwall 21
W 4800 Bielefeld 1
Germany
Phone: 011-49-521-55 90
Fax: 011-49-521-55 91 13
SEGELSPORT
Frequency of Publication: 12 editions per year
Circulation: 118,000
Westdeutsche Verlagsanstalt GmbH
Postfach 30 54
Ahmser Str. 190
W 4900 Herford
Germany
Phone: 011-49-5221-77 50
Fax: 011-49-5221-77 52 15
MAJOR TRADE ASSOCIATIONS
The following associations are sources of information for the pleasure boat
market in Germany:
Deutscher Boots- und Schiffbauer-Verband (DBSV)
(German Shipbuilders Association)
Postfach 30 12 27
Jungiusstr. 13
W 2000 Hamburg 36
Germany
Phone: 011-49-40-35 28 17
Fax: 011-49-40-34 42 27
BWVS - Bundeswirtschaftsvereinigung Freizeitschiffahrt e.V.
(German Boating Association)
Postfach 25 03 70
Rheinauhafen
W 5000 Koeln 1
Germany
Phone: 011-49-221-31 30 70 + 31 30 79
Fax: 011-49-221-32 54 17
Return to Recreational Boat Building Industry Home Page