PORTUGAL - RECREATIONAL BOATS - INDUSTRY ANALYSIS -ISA9105

USDOC, International Trade Administration


 SOURCE:       USDOC, International Trade Administration
 SOURCE KEY:  IT
 PROGRAM KEY: IT MARKET
 PROGRAM:     Market Research Reports
 UPDATE:      Monthly
 ID NUMBER:   IT MARKET 111108748
 TITLE:       PORTUGAL - RECREATIONAL BOATS - INDUSTRY ANALYSIS -ISA9105
 DATA TYPE:   TEXT
 END YEAR:    1992
 UPDATED:     09/17/92
 KEYWORDS 1:  
 | 9105
 | BEST|PROSPECTS
 | CC471
 | COMPETITION
 | DISTRIBUTION
 | END|USERS
 | FINANCE
 | ISA
 | ISA9105
 | MARKET|ACCESS
 | MARKET|ASSESSMENT
 | PORTUGAL
 | RECREATIONAL|BOATS
 | SPORTING AND RECREATION GOODS
 | SPT
 | STATISTICS
 | TRADE|CONTACTS
 | TRADE|PROMOTION
 
 COUNTRY:     
 | PORTUGAL
 | EC
 | EEC
 | EUROPE
 | EUROPEAN COMMUNITY
 | EUROPEAN ECONOMIC COMMUNITY
 | OECD
 | ORGANIZATION FOR ECONOMIC COOPERATION & DEVELOPMENT
 | ORGANIZATION FOR ECONOMIC COOPERATION AND DEVELOPMET
 | WEST EUROPE
 | WESTERN EUROPE
 | WESTERN EUROPEAN COUNTRIES
 
 TEXT
 PORTUGAL - RECREATIONAL BOATS - INDUSTRY ANALYSIS -ISA9105
 
 SUMMARY
 
 This article is derived from a report titled:  "The Recreational Boats
 Market in Portugal", dated May 1991, prepared by Ana Paula Vila, American
 Embassy, Lisbon.  This article consists of 7 pages and contains the
 following subtopics:
 
     OVERVIEW
     STATISTICAL DATA
     MARKET ASSESSMENT
     BEST SALES PROSPECTS
     COMPETITIVE SITUATION
     MARKET ACCESS
     TRADE PROMOTION OPPORTUNITIES
 
 
 
 
 
 
 OVERVIEW:
 
 This ISA includes in its definition of recreational boats inboard powered
 boats and outboard motorboats.
 
 U.S. recreational boats have a very good position in the Portuguese import
 market.  The United Kingdom is Portugal's number one supplier followed by
 the USA and immediately after is France.  Imports of smaller outboard
 motorboats have decreased in recent years while the 5 meter and larger
 inpowered powered boats have risen.  Locally manufactured boats also have a
 place in the market but their reputation is not the best.  The statistical
 data below includes both inboard powered boats and outboard motorboats.
 
 
 STATISTICAL DATA:
 
                         (US DOLS MILLIONS)        (PERCENT GAIN/LOSS)
                                                  Est. Ave. Annual Real
                      1988      1989      1990    Growth - Next 3 Years
                    -------   -------   -------   ---------------------
 
 
 Import Market         3.5       5.3      10.2            40%
 
 Local Production      1.3       1.6       2.8
 
 Exports               1.0       1.1       2.2
 
 Total Market          3.7       5.6      10.6            30%
 
 Imports from U.S.     0.2       1.0       1.8            30%
 
 Exchange Rates     149.95    157.46    144.10
 
 Future Inflation Rate Assumed:  10-15%
 
 Last Year's Import Market Share (Percent for USA and Major
 Competitors:
 
     USA: 1.8 %;  U.K.: 3.2%;  France: 1.3%;  Italy:  1.0%
 
 Receptivity:  5
 
 
 MARKET ASSESSMENT:
 
 Total Market Demand
 
 Portuguese total market demand for recreational boats in 1989 was USD
 6.9 million.  This amount almost doubled the following year, in 1990,
 when Portugal imported USD 10.2 million and local production
 increased to USD 1.2 million.  Total market demand in 1990, then, was
 USD 11.4 million, 4.5 million more than in 1989.  In January 1991,
 Portugal had already imported USD 1.3 million for that month, of
 which 0.4 million came from the U.S. and 0.9 from France.  If this
 increase goes on until the end of the year, it suggests that total
 imports for 1991 should more than double those of 1990.  Most local
 production is exported either to Africa or Europe.  Portugal exported
 USD 0.9 million in 1988, 1.1 in 1989 and 2.2 in 1990.
 
 The U.S. share of recreational boats in Portugal is high and has a
 very good reputation.  A special alert goes to manufacturers of
 inboard motorboats, not exceeding 7.5 meters, of which the U.S. is
 the leader in the Portuguese market.  Total imports for this
 subsector in 1990 were USD 0.40 million of which 0.18 million came
 from the U.S.
 
 The table below emphasizes the popularity of U.S. manufactured
 inboard motorboats, not exceeding 7,5 meters and weighing less than
 100 Kg, compared to other suppliers to the Portuguese market:
 
                                 T A B L E   I
 
                                   (US DOLS MILLIONS)
                                1988       1989       1990       1991
                                                                 (JAN)
 
 U.S. TOTAL IMPORTS              0.19       0.95       1.80       0.44
 
 SIC 37325 IMPORTS (U.S.)        0.01       0.12       0.18       0.04
 
 SIC 37325 IMPORTS (SPAIN)       0.02       0.07       0.04        --
 
 SIC 37325 IMPORTS (FRANCE)      0.01       0.001      0.03       0.01
 
 SIC 37325 IMPORTS (U.K.)        0.01       0.01       0.01        --
 
 
 
 BEST SALES PROSPECTS:
 
 SIC DESCRIPTION
 
  37325 11 ...........    inboard powered boats (except houseboats)
 
  37326 75 ...........    inboard outdrive boats (except houseboats)
 
 
 COMPETITIVE SITUATION:
 
 1.  Domestic Production
 
 The domestic boat industry is medium-sized and only directs 20 percent
 of its output to the local market.  The other 80 percent are exported
 mainly to Europe and Africa.
 
 Local sources reported that Portuguese manufactured boats only occupy
 20 percent of the domestic market due to poor manufacturing techniques
 compared to imported boats.
 
 
 2.  Imports
 
 Imports of inboard powered boats and outboard motorboats in 1990
 amounted to USD 10.2 million.  In January 1991, Portugal had already
 imported USD 1.2 million for that month of which 0.44 million came
 from the U.S.  Although U.S. imported boats pay 9% ad valorem compared
 to duty free when imported from the European Community countries, the
 Portuguese importers believe U.S. manufactured boats are more
 competitive, in price and quality.
 
 
 3.  U.S. Market Position Share
 
 In 1990 the United States was Portugal's second largest supplier and
 total imports added up to USD 1.8 million.  The U.K. was the leading
 supplier and exported a total of USD 3.8 million.  The U.S. faces
 competition from European manufacturers due to the tariff burden
 imposed on U.S. exports, but will always be among Portugal's main
 suppliers due to the high quality and durability of U.S. manufacturing
 techniques.
 
 
 MARKET ACCESS:
 
 1.  Import Climate
 
 There are no restrictions imposed on imports of recreational boats.
 Boats pay a minimum of 9% ad valorem if imported from the U.S.  If
 imported from European Commnity countries they are duty free.  The
 import climate in this area is good and will increase along with
 Portugal's growing economy which generates consumer product demands.
 
 
 2.  Distribution and Business Practices
 
 Distribution of boats is done through importers, manufacturers and
 representatives.  Local practice in Portugal is that importers are
 also wholesalers and retailers.  U.S. boats have a good reputation
 among Portuguese importers and end-users, therefore they have a solid
 place in the Portuguese market.  However, U.S. companies should
 carefully select a reputable local agent/representative to provide
 after-sale maintenance services, to compete aggressively with EC
 suppliers.
 
 
 3.  Financing
 
 The GOP does not provide any financial support in the purchase of
 recreational boats.  Current practice is to pay in advance for all
 orders.  As the volume of orders increases, importers may open a
 letter of credit and pay within a period of 60 or 90 days from the
 date of order.
 
 
 4.  Key Contacts
 
 Importers/Distributors
 
 PRINEL-Equipamentos Industriais, Lda.
 Alto da Barra, Bloco A, Lote 6 - 1. Dto.
 2780 Oeiras, Portugal
 Tel: (351-1) 442-3557
 Fax: (351-1) 442-3695
 Contact: Mr. Jorge Naves
 Title: Managing Director
 
 H. MARES, LDA.
 Estrada S. Domingos Rana
 Aboboda
 2775 Parede, Portugal
 Tel: (351-1) 244-1685
 Fax: (351-1) 244-6406
 Contact: Mr. Miguel Vilar
 Title: Managing Director
 
 MARINA ATLANTICA
 Rua Artur Lamas, 1 r/c Esq.
 1300 Lisbon, Portugal
 Tel: (351-1) 363-8060
 Fax: (351-1) 363-8090
 Contact: Mr. Alfredo Baptista Rodrigues
 Title: Managing Director
 
 DIMPOR-Comercio de Exportacao e Importacao, Lda.
 Largo Casal Vistoso, 2-1. G Frielas
 1700 Lisbon, Portugal
 Tel: (351-1) 89-6071
 Fax: (351-1) 89-6011
 Contact: Dr. Manuel Diz or Eng. Jorge Cabral
 Title: Managing Partners
 
 CONDE BARAO-Industrias Metalicas, Comercio e Representacoes, Lda.
 Av. 24 de Julho, 62
 1200 Lisbon, Portugal
 Tel: (351-1) 67-1011
 Fax: (351-1) 396-0905
 Contact: Mr. Mario Cabaco
 Title: Managing Director
 
 MOTOMAR-Nautica Turismo e Industria, Lda.
 Rua Gregorio Lopes, Lote 1565
 1400 Lisbon, Portugal
 Tel: (351-1) 61-0438
 Telex: 62187
 Contact: Mr. Pedro Goncalves
 Title: Managing Director
 
 REPAROMAR-Comercio de Motores Industriais e Maritimos, Lda.
 Av. da India, Antiga Estacao de Pedroucos
 1400 Lisbon, Portugal
 Tel: (351-1) 61-1651
 Contact: Mr. Antonio Silva
 Title: Managing Director
 
 ONDEX-Telecomunicacoes Electronicas, Lda.
 Av. 24 de Julho, 132
 1300 Lisbon, Portugal
 Tel: (351-1) 60-9069
 Fax: (351-1) 396-5626
 Contact: Mr. Fernando Alves
 Title: Managing Partner
 
 NAVEDOIS-Industrias Mecanicas Navais, Lda.
 Rua da Cintura a Beirolas
 1885 Lisbon, Portugal
 Tel: (351-1) 33-5307
 Fax: (351-1) 33-4834
 Contact: Mr. Fernando Alves
 Title: Managing Partner
 
 
 Associations
 
 AIP-Associacao Industrial Portuguesa
 Praca das Industrias
 1300 Lisbon, Portugal
 Tel: (351-1) 362-0100
 Fax: (351-1) 363-9047
 Contact: Dra. Silvana Baptista
 Title: Director - Joint Venture Department
 
 ACL-Associacao Comercial de Lisboa
 Rua Portas de Sto. Antao, 89
 1000 Lisbon, Portugal
 Tel: (351-1) 342-7179
 Fax: (351-1) 343-4304
 Contact: Mr. Joao Pais Cabral
 
 
 TRADE PROMOTION ACTIVITIES
 
 There is a wide range of services available for the U.S. exporter
 interested in entering the Portuguese market.  Among these are:
 
   .. ADS - Agent/Distributor Service
      (Assist in locating an agent)
 
   .. WTDR - World Trade Data Report
      (Provide credit information on potential customers)
 
   .. Trade Fair Programs
 
 More information on these services is available at the U.S. Department
 of Commerce in Washington and the District Offices at various
 locations in the U.S.
 
 The American Embassy in Lisbon also offers the following services:
 
   .. Solo company presentations to potential agents/distributors
 
   .. CSS - Comparison Shopping Service: identifies a certain
      product's potential competitiveness and best potential
      distributors
 
 
 TRADE EVENTS FOR 1992 ARE:
 
 NAUTICAMPO-25th Exposition of Camping, Caravaning, Boating and Sport
 
 Date:     March 6-15, 1992
 Location: FIL - Feira International de Lisboa
 Sponsor:  AIP-Associacao Comercial de Lisboa
           Praca das Industrias
           1300 Lisbon, Portugal
           Tel: (351-1) 362-0100
           Fax: (351-1) 363-9047
 
 CAMPISPORT-2th Camping, Caravaning and Sports Articles Exhibition
 
 Date:     February, 1992
 Location: Exponor - Oporto
 Sponsor:  AIP-Associacao Industrial Portuense
           Exponor-Parque de Exposicoes do Norte
           Leca da Palmeira
           4450 Matosinhos, Portugal
           Tel: (351-2) 995-7091
           Fax: (351-2) 995-6813
 


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