WORLD - PLEASURE BOATS & ACCESSORIES - BMR9301

USDOC, International Trade Administration


 SOURCE:       USDOC, International Trade Administration
 SOURCE KEY:  IT
 PROGRAM KEY: IT MARKET
 PROGRAM:     Market Research Reports
 UPDATE:      Monthly
 ID NUMBER:   IT MARKET 111102714
 TITLE:       WORLD - PLEASURE BOATS & ACCESSORIES - BMR9301
 DATA TYPE:   TEXT
 END YEAR:    1993
 UPDATED:     02/16/93
 KEYWORDS 1:  
 | 9301
 | BEST|MARKETS
 | BMR
 | BMR9301
 | CC110
 | PLB
 | PLEASURE BOATS AND ACCESSORIES
 | PLEASURE|BOAT|ACCESSORIES
 | PLEASURE|BOATS
 | WORLD
 
 COUNTRY:     
 | WORLD
 | FRANCE
 | GERMANY
 | WEST GERMANY
 | EAST GERMANY
 | AUSTRIA
 | EC
 | EEC
 | EFTA
 | EUROPE
 | EUROPEAN COMMUNITY
 | EUROPEAN ECONOMIC COMMUNITY
 | EUROPEAN FREE TRADE ASSOCIATION
 | GLOBAL
 | OECD
 | ORGANIZATION FOR ECONOMIC COOPERATION & DEVELOPMENT
 | ORGANIZATION FOR ECONOMIC COOPERATION AND DEVELOPMET
 | WEST EUROPE
 | WESTERN EUROPE
 | WESTERN EUROPEAN COUNTRIES
 | WORLD
 
 TEXT
 WORLD - PLEASURE BOATS & ACCESSORIES - BMR9301
 
 SUMMARY
 
 The Best Markets list for PLEASURE BOATS & ACCESSORIES is derived from a
 report entitled "Best Markets: FY1993", dated February 1993, from the U.S. &
 Foreign Commercial Service (US&FCS) - Washington, DC.  Best Markets data are
 taken from figures prepared at US&FCS posts abroad for FY'93 Country
 Marketing Plans (CMPs).  This report consists of 2 pages.
 
 
 
 
 
 
 
 
 
 
 
 
                                 BEST MARKETS
                               Fiscal Year 1993
                         Pleasure Boats & Accessories
 
 The following list, based on data derived by individual US&FCS posts abroad,
 identifies the 1993 best country markets for U.S. exporters of Pleasure
 Boats & Accessories based on either 1) near-term growth potential, or 2) a
 large market receptive to additional U.S. suppliers.  Best Markets data are
 derived from industry sector rankings found in the "Best Prospects" section
 of the Country Marketing Plans (CMPs), compiled annually by US&FCS posts
 abroad.  The Best Markets listing is presented in descending order of TOTAL
 MARKET SIZE (estimated 1992 data).
 
 Please note:
    1)  All TOTAL MARKET, IMPORT MARKET, and IMPORTS FROM U.S. amounts are
        presented in US$ millions.
 
    2)  All percentage growth figures are average annual growth rates.
 
    3)  The 1 through 5 scale used to indicate RECEPTIVITY TO U.S. GOODS,
        COMPETITION, and MARKET BARRIERS should be interpreted as, the higher
        the number, the more favorable the situation to U.S. exporters.
        Therefore, a score of 5 in all three areas indicates high receptivity
        to U.S. goods, little competition, and minimal market barriers to
        imports from the U.S.
 
    4)  If a column field is left blank for any country, it is because no
        information or "n/a" was provided by the US&FCS post for that
        particular field.  Entries showing no information or "n/a" in the
        TOTAL MARKET column are located, in alphabetical order, at the end of
        the listing.
 
    5)  As US&FCS posts abroad submit a limited number of identified best
        prospects, Best Markets data cannot provide an exhaustive list for
        each industry sector.  Some unreported industry sectors from large
        country markets, although not significant enough to be included among
        their own best prospects, may be larger than the same reported
        industry sectors of smaller country markets.
 
 Data are compiled using local sources and reflect the "best estimates" of
 US&FCS commercial officers abroad.  Statistical accuracy is affected by a
 number of factors including lack of published figures for that market,
 varying sector definitions and parameters, and individual posts'
 data-gathering techniques.
 
 For more detailed information on specific Best Markets entries, see relevant
 Country Marketing Plans (CMPs) and Industry Sector Analyses (ISAs).  These
 reports are published by US&FCS and are available in the Market Research
 Reports file on the National Trade Data Bank (NTDB).
 =======================================================
  BEST MARKETS - FY '93: PLEASURE BOATS & ACCESSORIES
 =======================================================
 
                                               IMPORTS
            TOTAL MARKET*   IMPORT MARKET*    FROM U.S.*
           --------------- --------------- ----------------        COM-   MKT.
                    % avg           % avg           % avg  RECEPT- PETI-  BAR-
            in US$   ann.   in US$   ann.   in US$   ann.   IVITY  TION  RIERS
           millions growth   mlns   growth   mlns   growth  -----  ----  -----
  COUNTRY  1992(e)  '92-94  1992(e) '92-94  1992(e) '92-94  (1-5)  (1-5) (1-5)
  -------   -------- ------ -------- ------  ------- ------ ------------------
 FRANCE      1,522.0     7%    292.0     9%     64.0      6%   3      4     3
 AUSTRIA        20.0    30%     25.4    30%      5.2     20%   3      3     5
 GERMANY                 3%              3%               3%   4      2     0
 
 NOTES:  * = estimates
         Data are compiled using local sources and reflect the
         "best estimates" of US&FCS commercial officers abroad.
         Statistical accuracy is affected by a number of factors
         including lack of published figures for that market,
         varying sector definitions and parameters, and individual
         posts' data-gathering techniques.
 


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