4th Annual All Industry Breakfast
I sat near the middle in the back of the room at Table #92. A high school band was playing in the back. They did a good job, but they made too much noise for people to talk over. They made too much noise for people to talk over. They should have moved them outside after breakfast started. they made too much noise for people to talk over. They should have moved them outside after breakfast started. Each place setting had some handouts and a roll of "stickers" (Uniting for Growth) with a small rope through the roll tied in a knot to resemble the knot shown on the sticker. A card was attached that included the efforts to unite the industry and bore the motto, "Our goal is to make the two best days of a boat owner's life the day of purchase and each day of use thereafter." I thought it was a very effective piece.
|The stickers bear the slogan, "Uniting The Boating Industry for Growth." The "The Boating Industry" portion is hard to read in our scan. It was also hard to read on the original stickers.|
After breakfast, Jeff Napier, president of NMMA and Master of Ceremonies, kicked off the program. He mentioned 1400 people were in attendance at this breakfast.
65% of those who buy a boat, buy it to fish. 40% of America's waters are not fishable (pollution). Think what it could do for the industry if these other areas were fishable.
They have 400 fish and tackle loaner sites. 30% of the borrowers have never been fishing. 60% of those go out and buy equipment of their own after the borrowing experience.
He identified the next 4 areas they will be studying.
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