Zodiac Press Conference at IMTEC 1997

Zodiac Press Conference
at IMTEC 1997
25 Sept. 1997

J.J. Marie, president and C.E.O. of Zodiac of North America announced that Zodiac International is expanding in North America with the formation of its first U.S. manufacturing division to build boats specifically for the North American market. He also announced that Yamaha will be the supplier of engines for Zodiac sport RIB built in the new facility.

The manufacturing division will be based in Columbia Mississippi and includes a 23,000 square foot building and warehouse facility. He mentioned something about them having an existing parachute factory there and that the location was fairly remote. An executive from Yamaha in the crowd, said they were very happy with their new engine supply agreement with Zodiac.

The "press kit" mentioned that Zodiac had been involved with the parachute used on the recent Mars Pathfinder mission. Zodiac's Pioneer Aerospace subsidiary designed and produced the chute. A total of 8 were produced. One for the mission, a spare, and 6 for testing. The president was quoted as saying, "I guess we can say Zodiac has gone from an international company to an interplanetary company." I was impressed.

I selected their 1998 brochure as the "Best OEM Brochure". A description of it is on our RBBI Awards Page.

Sample pages from
1998 Brochure

Click on the image for a larger view

Zodiac Photography Guidelines

Their press kit included a one page guide of instructions for photographing Zodiac products for use in publications. I thought it was exceptionally well done and would encourage other manufacturers to develop similar sheets specific for their situations. It makes some very good points and makes sure that boating safety is not "slighted" in the photos. The piece is reproduced below.

A Message on Photography ... From Zodiac of North America

Everyone is interested in boating safety. We at Zodiac recognize a responsibility to ensure that our boats are properly and safely depicted whenever they are represented. With that in mind, we have developed the following general guidelines for photography, video scenes and illustrations of any Zodiac product used for promotion, public relations, advertising and any other representation for the company. We hope that you, too, will find these guidelines useful. If we can be of assistance, please contact us.

General Rules:

Boats Not In Motion

Scenes include boats at anchor, moored, on the beach, car topped and any other circumstances showing a boat not moving through the water.

Boats In Motion

Scenes include boats under motor or oar power, floating, being towed, or under sail.

Thank you for your help in promoting safe boating.

Zodiac of North America, P.O. Box 400, Stevensville, MD 21666 . (410) 643-4141

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