Wellcraft wins the prize for the best looking and easiest to use press kit CD ROM. The CD was in a jewel case with a nice 4 color cover insert including small color previews of the images on the CD. The insert also explained the various formats provided on the CD for PCs and Macs (portions of the cover insert are show below). The images were also provided in jpg format for web posting. Great Job!!.

We do have one suggestion for Wellcraft next year, print "Wellcraft" on the face of the CD. Several press kit CDs were screen printed with company names, logos, etc. When you get them all scattered out on a table (outside their cases) Wellcraft's is hard to "pick out". It is printed "IMATION" (probably the name of the CD manufacturer). A scan of Wellcraft's and Yamaha's CDs is shown below. Please note near the bottom of the disc, Yamaha even denoted theirs is for the Model Year 2001 Outboards (another good idea). A few CDs bore "stick on" mail labels. They work fine for identification, but look a little unprofessional or "rushed" compared to the screen printed discs.